
This is the project I realised for the thesis at NABA in collaboration with Alba Massaiu. It's a publication about the city of Milano.
We have designed the first issue of six guidebooks, the number of the areas we divided Milano in. In each one of these sections is shown a different neighborhood and this one talks about Navigli, Porta Genova Ticinese, Tortona until Duomo and Cadorna.
We are focusing on less known places in the city, from bars and restaurant to monuments and streets. Furthermore we deal with curiosities and legends about the city. We choose the places according to their peculiarities and their notoriety (the less they are known, the better it is!)
Our target are university students and young people, especially if they aren't from Milano, but they approach for the first time to this city and wants to see it from a different point of view, not the one of the tourist.


Guidebook

The covers of the six guides joined together create the map of Milano designed with typography.








Advertising

Multisubject Advertising.
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Unveil UNknown Milano



Magazine.
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The advertsing will be on magazines for millennials. It consists in two green pages. In the left side, half hidden, there is the map, is glued to the page and can be removed and opened.