This is a packaging design project of healthy vegetables chips for children.
The product has to inspire trust in the mothers, the real target, in terms of quality and authenticity and at the same time has to be appealing for the children.
The packaging
There are four variants, each one with chips made of different kind of vegetables divided according to colors: green, white, red and purple.
Together they create the Crispy Veggie family.
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The material is food carton, a light, renewable material that can be recycled.
The transparent part in the front side allows the consumers to see what’s inside to give a signal of clarity.
Inside each pack there is a little paper confection with vegetable seeds. These seeds can be planted inside the same box. Later these seeds confections can be used to mark the different kind of plants.
